Shayna is a dynamic marketing professional, entrepreneur, and creative storyteller with over a decade of experience helping brands grow and thrive. She is currently the Chief Marketing Officer at Ivy & Co. Studio, a boutique growth agency specializing in email and SMS marketing for beauty and wellness e-commerce brands.
Shayna began her career as a performer, where she cultivated the discipline and resilience that now fuel her success in marketing. Her passion for wellness led her to co-found Weighted Plate, a personal training and meal preparation coaching company, and Livekick, an online platform offering live, two-way video fitness and yoga classes. At Livekick, she spearheaded marketing and talent operations, earning recognition in Forbes and TechCrunch and speaking on various fitness and tech panels nationwide (check out one recording here).
Following her entrepreneurial ventures, Shayna transitioned to helping other brands thrive, including leading marketing efforts at Bulletin, an online B2B wholesale marketplace with an emphasis on aiding small businesses in their growth. In 2022, Bulletin was acquired by Emerald Expositions (NYSE:EEX), the renowned organizer of trade shows in the gift, design, apparel, jewelry, and e-commerce industries. At Emerald, Shayna served as Senior Director of Marketing for NY NOW®, the largest gift and home trade show, where she drove strategy for both the physical event and its integrated e-commerce marketplace (powered by Bulletin).
Shayna’s core expertise lies in crafting data-driven marketing strategies, developing impactful copy, and creating customer journeys that drive results. She is an exceptional writer and storyteller, driven by a curious mind and a passion for building meaningful connections. Her extensive experience spans B2B and D2C marketing strategy, copywriting, digital asset production, project management, and PPC strategy. Shayna’s ability to blend creativity with data-driven approaches has helped countless brands achieve measurable success.
When Shayna isn’t helping brands scale and thrive, she’s diving into her love for fitness (currently training for the United NYC Half!), food (check out @muchadoabouteating), and theater, writing about everything from kale to retail trends, and enjoying life in both Manhattan and in upstate NY on Sleepy Hollow Lake with her husband Joe and pup Lucy.
